Lancaster Archery Classic / by Silas Crews

Ten months of the year most of my work days are spent creating videos about bows, arrows and archery how-to. In December and January, I put all that aside to take charge of live event broadcast coverage for the Lancaster Archery Classic. 

The 2017 tournament started with 1100 archers in 15 divisions. The final 68 competitors took to the finals stage I designed to highlight the best archers of the competition. We had three days to set-up the lights, backdrop, targets, cameras before streaming head to head matches from each division. Thanks to a great production staff we managed to reach a concurrent live viewership of 3000 on YouTube during the two day broadcast (about 16 hours in total). The archive videos from the finals remain the most popular stuff we produce all year.

And it only took four hours to completely dismantle and pack up everything.


Live video was not the only content we created to help prepare participants for a new venue and a new score card. First, we announced it was time to register. 

The venue space was impressive and large. What used to be a giant warehouse, now encompasses 17 acres of indoor basketball, soccer, baseball, fitness and climbing areas. To give some sense of where the tournament was being held, I created a short 360VR tour. 

Opening day registration is always chaotic and staff typically find themselves answering the same questions over and over. A perfect opportunity to preemptively answer some of those question in a video emailed to all the contestants.